
About four years ago my wife, Anita, was given a new assignment by her employer at the time, Washington State University, to become a trainer/coach for the
Horizons Grant given to small communities in Washington and seven other western states. Her job was to train volunteer residents in four rural communities in leadership skills related to community activism like fund raising, public educational programs, healthy living skills, and the like. Since some of the towns were more than an hour away from our home, I decided to drive her to many of the community meetings.
Since she really didn't need my help with her meetings, I decided to take the opportunity to pack my still camera with me and walk around the small towns for a couple of hours each trip and snap pics. One such town,
Sprague, can be described as past its prime, mainly because the railroad line passing through long ago discontinued scheduled stops at the train station. This, along with the fact that Interstate 90 bypassed the main street of the town by a mile or so, caused Sprague to wither on the vine, lose population and many small businesses that keep such a place alive and well.
Anita's meetings were mainly orientation and training sessions for the volunteers in Sprague and were scheduled about every week or so. I thought I'd gotten some pretty good shots of the old place during my first visit and put together a five minute
slide show cut to some garage band music I made that I thought the Sprague volunteers might enjoy seeing.
At the next Sprague meeting, I set up my iMac next to the sign up table, set the computer to loop my shots and let 'er rip. Then, I stood back and noticed that most of the folks entering the community center where the meetings were held actually did double takes as they passed my presentation. In fact, many stopped, walked back, and watched the entire five minutes.
Most smiled and a few even remarked things like, "I didn't think our old town looked so good."
I might remark here that I have been a commercial photographer for over 40 years, trained and practiced in showing things literally "in their best light" so these shots were no exception. But, since most work in my career has been used in mass communications like publications, TV, or marketing and sales presentations where I am absent, I rarely see personal reactions to the application of my photography.
Their comments were quite striking and gratifying to me and I came to the conclusion that these people could see the value in the scenic nature of their town through my pictures because they had never seen it that way before: through the eyes of someone (me) looking for underlying beauty and exploiting it as a positive aspect of their community. The every-day views that they took for granted as the background of their lives were artistic when framed in a way that separated them from reality that communicated a simplified aspect designed to be noticed by the viewer.
Through my years of experience I like to think I have developed an "eye" for photography. I want my pics to look like paintings and my video like commercial TV or feature films. I think that this is what most professional photographers and cinematographers aspire to. Through this simple slide show exercise, my interest was piqued, so I went one step further. That night, much to their dismay, I took shots during the meeting. As I suspected, many of the resulting shots had a kind of
Norman Rockwell quality to them. Hard working, rosy-cheeked, salt-of-the-earth folks engaged in a worthwhile cause of improving their own community through collective action.
Then, at the following week's meeting, I showed a newly edited version of the Sprague photos edited with insert shots of the town-folk at the last meeting. This time their reactions were comments like, "Hey, we don't look so bad." But, there was also a subtile psychological payoff to my experiment. Participants could see the intrinsic value and unique personality that their town possessed and their own connection to it. I repeated this formula in each of the four towns Anita and I visited and I believe my photography, used as a method of feedback to the members of the community, had a tangible positive impact on the success of the Horizon program and its commendable, long-term goals.
Because of this experience, I have come to more fully respect the potential for photography to impact viewers in positive ways that need to be explored further in the future. If you take pictures or shoot video for a living, realize the impact that your images can have on individuals and take responsibility for the power that you can wield with your camera.
Note: This particular post is dedicated to
Christine Stanton of Hunters, Washington. Christine, probably more than any other participant in the Horizons Grant that we were involved with, acquired the skills of leadership and community activism that the Horizon Grant embodies and used them to better her community in many ways. Christine passed away unexpectedly from cancer soon after her involvement in the project ended. We miss you, Christine.